Special packaging for media dispatch
The idea of sending CDs in a bubble envelope is obvious - but often goes wrong: JewelCases are known for their sensitive hinges breaking even with light impacts. You should also only entrust records to packaging that is resistant to kinking and puncture - both would be fatal for your valuable collector's item.
But even a calendar - let's take a limited edition in the highest quality art print - would resent every bump and dog-ear. The recipient for sure! Of course, this also applies to artists' portfolios, presentations, prints and pictures, for which gentle shipping is essential.
Exactly for this purpose, there are media packages that are optimized for exactly these problems and offer the mentioned - but of course also many other goods - the perfect protection when shipping goods.