Writes almost always and everywhere: markers from edding!
When school friends Carl-Wilhelm Edding and Volker Detlef Ledermann launched edding No. 1 on the market in Hamburg in 1960, no one could have guessed that the permanent markers produced by the company, which has been listed on the stock exchange since 1986, would not only become a cult and iconic object, but above all a worldwide success.
A pen that writes on almost any surface and is smudge-proof, moisture-resistant and also colour-stable for a long time - the industry was eagerly waiting for such a writing instrument back then, and consequently people literally snatched their then sensational product out of the hands of the two friends: Particularly in agriculture and warehousing - and a little later in workshops and offices too - the edding No. 1 was a resounding success.
Today, edding still offers many products other than the long legendary permanent markers, including presentation accessories such as whiteboards, flipcharts and printer cartridges. However, the pens with the colourful wing cap are still the core competence of the internationally operating group.
In addition to the classic permanent markers, of which the edding 3000 is probably the best known, the company, which is now based in Ahrensburg, has many other pens in its range. These include wipe-off or wash-off markers, which are used for overhead transparencies, whiteboards or as shop window decorations, for example, as well as numerous special pens: Chalk markers (which are popular for daily specials in restaurants, bars, bakeries or bistros), textile markers for writing on or decorating T-shirts, baseball caps or fabric banners; paste markers, which also work on rough and even rusty surfaces, or paint markers, which are not only highly visible on dark surfaces but are also suitable for any kind of artistic decoration. All pens are available in different writing weights and many colours.
The fact that waste pollutes the environment is nothing new; and the renowned manufacturer combines waste avoidance with financial added value for its customers: By far the most popular pen from edding, the permanent marker, is conveniently refillable and therefore doesn't end up in the bin just because the ink is empty. To go with it, there are replaceable writing tips so that the actual pen can be reused many times. Since tips and refill kits are cheaper than new pens in the long run, this is also worthwhile for the buyers!
In the meantime, there are many other suppliers with similar and certainly competitive products. But the name edding has now made history and is used as a synonym for the product in common parlance: If someone asks for an "edding", everyone knows that it means a permanent marker. No matter from which manufacturer. Such a generalisation of a brand name for an entire product genre is already a very special honour - even if it is not only a thorn in the side of competitors. Sony can sing a song about this with its "Walkman"® just as Rover can with the legendary "Jeep"®.
But seriously, when a brand name becomes synonymous with the product itself - there can't be a greater compliment for a manufacturer, can there?